One July Slot Available — I Take Only 3 Projects Per Month to Ensure Quality
One July Slot Available
Website & Brand design
That Converts your Visitors into Customers
Website & Brand design
That Converts your Visitors into Customers
Website & Brand design
That Converts your Visitors into Customers
I help B2B founders and marketing directors get a website that converts and a brand people remember. Through strategy, analytics, and design in one place, without hiring three different people to do it.
I help B2B founders and marketing directors get a website that converts and a brand people remember. Through strategy, analytics, and design in one place, without hiring three different people to do it.
Your website exists.
Your brand looks decent.
But neither is actually doing the selling
In B2B, unclear positioning and weak visuals quietly kill deals before they even start, through hesitation, lost trust, and founders who still explain their product on every call.
I'm Bogdan. I got into this because I kept seeing the same thing, great products, terrible websites, and founders explaining themselves on every single sales call. I fix that. I figure out what's broken, why people aren't converting, and build a website and brand that does the selling for you.
years of experience designing for complex B2B products
successful projects across AI, data, fintech, martech, and developer tools
on-time delivery, trusted by fast-moving startup and growth teams
projects across web, brand and marketing projects across web, brand and marketing
All
Branding
Websites
Marketing
Bloc
Branding
Brand identity for a security tool that has the challenge to try to not look like one.
10kc
Website
Strengthened brand credibility and trust through a more structured layout, refined visual hierarchy, and clearer social proof, resulting in a noticeable increase in demo requests.
paylab
Website
34% more qualified inbound demos, bounce rate dropped from 40% to 24%, and 2 Tier-1 partnerships closed within 60 days of launch.
lightcast
Branding
Strengthened brand credibility and perceived value, supporting higher-ticket sales and enterprise positioning.
knock ai
Marketing
Ads, Video Storyboards, E-Books, E-Mail Newsletter Design
tofu
Branding
Created a recognizable and ownable visual system that improved brand recall and reduced competitive sameness.
Harry & Larry
Branding
Built a brand name and label design that captured the founders’ story and translated it into a recognizable identity.
rally
Website
Improved decision-making efficiency, contributing to a 32% reduction in manual data-processing time and a 24% increase in workflow completion speed.
brella
Marketing
Sales Deck
mdclarity
Marketing
Ads, Social Assets
peerlogic
Website
Achieved a 29% decrease in homepage bounce rate through clearer positioning and improved UX writing.
All
Branding
Websites
Marketing
Bloc
Branding
Brand identity for a security tool that has the challenge to try to not look like one.
10kc
Website
Strengthened brand credibility and trust through a more structured layout, refined visual hierarchy, and clearer social proof, resulting in a noticeable increase in demo requests.
paylab
Website
34% more qualified inbound demos, bounce rate dropped from 40% to 24%, and 2 Tier-1 partnerships closed within 60 days of launch.
lightcast
Branding
Strengthened brand credibility and perceived value, supporting higher-ticket sales and enterprise positioning.
knock ai
Marketing
Ads, Video Storyboards, E-Books, E-Mail Newsletter Design
tofu
Branding
Created a recognizable and ownable visual system that improved brand recall and reduced competitive sameness.
Harry & Larry
Branding
Built a brand name and label design that captured the founders’ story and translated it into a recognizable identity.
rally
Website
Improved decision-making efficiency, contributing to a 32% reduction in manual data-processing time and a 24% increase in workflow completion speed.
brella
Marketing
Sales Deck
mdclarity
Marketing
Ads, Social Assets
peerlogic
Website
Achieved a 29% decrease in homepage bounce rate through clearer positioning and improved UX writing.
WEB dESIGN & dEVELOPMENT
$5K - $10K
4-8 Weeks delivery
*7 Days Money back gurantee
Help with Writing Conversion Copy
Clear, Conversion-Focused Web Design
Webflow & Framer Development
Optimized Performance, AI SEO & Accessibility
Smooth Handoff & thorough education
2 Week of FREE Post-Launch Support
brand identity
$4K - $8K
4-6 Weeks delivery
*7 Days Money back gurantee
Foundational Brand strategy
Logo System & Key Visual
Defined Color Palette & Typography
Photography, Illustrations Library
Brand Guidelines
Smooth Handoff & thorough education
Templates up to 3 of your key marketing assets
2 Week of FREE Post-Launch Support
day-to-day design support
$70/H
Timeline Upon Agreement
Presentations, Pitch Decks
E-Books, One-Pagers
LinkedIn & Facebook ADS
Landing Pages
Email Templates
Social Media Assets
UI Product Screen Visualisation
Offline Marketing (Apparel, Event Materials)
my process
Timelines reflect my working time. Each step includes a feedback round, so total project duration depends on how quickly we move together.
website (Design + Development)
website (Design + Dev)
01
questionnaire & Discovery Call (3 Days)
questionnaire & Discovery Call (3 Days)
We start by getting clear on your goals, current site, and what's not working. No assumptions, just the right foundation before anything is built.
We start by getting clear on your goals, current site, and what's not working. No assumptions, just the right foundation before anything is built.
02
UX Writing / Copywriting (1-2 week)
UX Writing / Copywriting (1-2 week)
If you have copy, I review and sharpen it. If you don't, I write it structured around your messaging, audience, and conversion goals. Because design can't save weak copy.
If you have copy, I review and sharpen it. If you don't, I write it structured around your messaging, audience, and conversion goals. Because design can't save weak copy.
03
Home Page Wireframe (1 Week)
Home Page Wireframe (1 Week)
Before any visuals, we map out how your home page flows. A wireframe keeps focus on structure and logic so we solve the right problems first.
Before any visuals, we map out how your home page flows. A wireframe keeps focus on structure and logic so we solve the right problems first.
04
Sub-Pages Wireframes (1-2 Weeks)
Sub-Pages Wireframes (1-2 Weeks)
Once the homepage flow is clear, we extend the same logic to sub-pages, delivered in batches based on complexity, so nothing gets missed.
Once the homepage flow is clear, we extend the same logic to sub-pages, delivered in batches based on complexity, so nothing gets missed.
05
Home Page Design Concept (1 Week)
Home Page Design Concept (1 Week)
A polished desktop and mobile design for your homepage, where first impressions are made and leads either stay or leave.
A polished desktop and mobile design for your homepage, where first impressions are made and leads either stay or leave.
06
Inner Pages Design Concepts (1-2 Weeks)
Inner Pages Design Concepts (1-2 Weeks)
The same level of quality carried across every page. Consistency is what builds trust and trust is what converts.
The same level of quality carried across every page. Consistency is what builds trust and trust is what converts.
07
Development (1-3 Weeks)
Development (1-3 Weeks)
Your approved design, built in Webflow, clean, responsive, and ready to scale. No shortcuts, no template hacks.
Your approved design, built in Webflow, clean, responsive, and ready to scale. No shortcuts, no template hacks.
08
Launch & Education (3 days)
Launch & Education (3 days)
SEO setup, analytics, pre-launch checklist, and a walkthrough so your team can manage the site confidently from day one.
SEO setup, analytics, pre-launch checklist, and a walkthrough so your team can manage the site confidently from day one.
09
post launch 2 week free support
post launch 2 week free support
I stay available after launch for questions, tweaks, and anything that needs adjusting so the handoff is smooth, not stressful.
I stay available after launch for questions, tweaks, and anything that needs adjusting so the handoff is smooth, not stressful.
brand identity
brand identity
01
brand strategy workshop (1 week)
brand strategy workshop (1 week)
Before anything is designed, we align on what your brand needs to say and to whom. This is what separates a brand that performs from one that just looks good.
Before anything is designed, we align on what your brand needs to say and to whom. This is what separates a brand that performs from one that just looks good.
02
Moodboard (1 week)
Moodboard (1 week)
I explore 2–3 visual directions that translate your strategy into a tangible feel, typography, color, and tone. You pick what resonates before we commit to anything.
I explore 2–3 visual directions that translate your strategy into a tangible feel, typography, color, and tone. You pick what resonates before we commit to anything.
03
Creative concept exploration (1 week)
Creative concept exploration (1 week)
One strong, fully developed concept based on everything we've aligned on. No guessing, no random directions, just a clear visual identity rooted in your positioning.
One strong, fully developed concept based on everything we've aligned on. No guessing, no random directions, just a clear visual identity rooted in your positioning.
04
2-3 templates for assets of your choice (1 week)
2-3 templates for assets of your choice (1 week)
You pick the formats your team uses most. I build ready-to-use templates so new materials get created fast, and always look on-brand.
You pick the formats your team uses most. I build ready-to-use templates so new materials get created fast, and always look on-brand.
05
Brand Guidelines (1 week)
Brand Guidelines (1 week)
A practical reference document covering logo usage, colors, typography, and visual rules. Everything your team needs to stay consistent without coming back to you every time.
A practical reference document covering logo usage, colors, typography, and visual rules. Everything your team needs to stay consistent without coming back to you every time.
06
post launch 2 week free support
post launch 2 week free support
Once everything is live, I stay available for questions, small adjustments, and rollout support, so nothing gets stuck after handoff.
Once everything is live, I stay available for questions, small adjustments, and rollout support, so nothing gets stuck after handoff.
"Bogdan is an exceptional designer who brings both creativity and strategy to every project. In just 6 months at Kallan & Co, he delivered standout brand and graphic design work across diverse projects"
"Bogdan is an exceptional designer who brings both creativity and strategy to every project. In just 6 months at Kallan & Co, he delivered standout brand and graphic design work across diverse projects"
Andre Bardy
Andre Bardy
Managing Director, Kallan & Co
Managing Director
“His attention to detail is unmatched. Our mobile app now feels intuitive and premium, our users noticed the difference right away.”
“His attention to detail is unmatched. Our mobile app now feels intuitive and premium, our users noticed the difference right away.”
Theo Barnes
Theo Barnes
Product Manager at Driftly
Product Manager
"Working with Dan transformed our business. In just 6 weeks, his website design increased our lead inquiries by 40%, the process was seamless."
"Working with Dan transformed our business. In just 6 weeks, his website design increased our lead inquiries by 40%, the process was seamless."
Gregory Potemshuk
Gregory Potemshuk
Founder, Lemon AI
Founder
“Bogdan made the entire process feel effortless. He listened, adapted, and delivered a site that completely exceeded our expectations.”
“Bogdan made the entire process feel effortless. He listened, adapted, and delivered a site that completely exceeded our expectations.”
Sophie Allen
Sophie Allen
Founder at Bloom Studio
Founder
"What stood out is that he’s not just a designer, he thinks about how everything communicates. The final result is polished, intentional, and credible."
"What stood out is that he’s not just a designer, he thinks about how everything communicates. The final result is polished, intentional, and credible."
Anthony Yap
Anthony Yap
MD at Express Capital
Marketing Director
"I feel really lucky to have worked with Bogdan. He’s a rare designer who combines sharp insight with genuine warmth."
"I feel really lucky to have worked with Bogdan. He’s a rare designer who combines sharp insight with genuine warmth."
Juan Godoy
Juan Godoy
Senior Designer
Senior Designer
“He just gets it. Bogdan has an instinct for what a brand needs, even when you’re still figuring it out yourself.”
“He just gets it. Bogdan has an instinct for what a brand needs, even when you’re still figuring it out yourself.”
Lucia Romero
Lucia Romero
Founder at Supply Co.
Founder
Answers to the most common questions
What types of clients do you work with?
I primarily work with SaaS, B2B, and tech companies, as well as service businesses looking to stand out in competitive markets. I take on projects where design can drive measurable results, not just aesthetics.
What industries you work with?
I primarily work with SaaS, B2B, and tech companies, as well as service businesses looking to stand out in competitive markets. I take on projects where design can drive measurable results, not just aesthetics.
How do I get started with you?
Click "Book a Consultation" and book a time with me where we can go in detail about your needs and whether or not I can help. P.s no selling, i hate that bullshit. Would be a genuine call.
How do I get started with you?
Click "Book a Consultation" and book a time with me where we can go in detail about your needs and whether or not I can help. P.s no selling, i hate that bullshit. Would be a genuine call.
How do you manage communication during project?
I believe strong communication is key to a successful design process, especially for complex SaaS products. You’ll work directly with me. No middlemen, no bottlenecks,so feedback is fast, decisions are quicker, and collaboration is smooth. I use Slack for daily updates, Loom videos for visual walkthroughs, and schedule regular calls to discuss milestones and next steps. This keeps you fully informed, aligned, and in control without slowing down the project.
How you manage communication?
I believe strong communication is key to a successful design process, especially for complex SaaS products. You’ll work directly with me. No middlemen, no bottlenecks,so feedback is fast, decisions are quicker, and collaboration is smooth. I use Slack for daily updates, Loom videos for visual walkthroughs, and schedule regular calls to discuss milestones and next steps. This keeps you fully informed, aligned, and in control without slowing down the project.
What makes you different from other?
Unlike agencies with layers of middlemen and slow feedback loops, you work directly with me, your dedicated designer. I take only 3 projects per month to ensure quality, focus, and attention to detail. This means faster decisions, quicker feedback, and a truly collaborative process. With me, every layout, word, and interaction is built to convert visitors into customers, not just “look modern.” I combine marketing insight, UX expertise, and visual design so your site clearly communicates value, builds trust, and supports growth. You’ll get transparent communication via Slack, Loom walkthroughs, and scheduled calls, keeping you fully informed at every stage. No disappearing emails, no silent decisions — just a seamless partnership focused on results.
What makes you different?
Unlike agencies with layers of middlemen and slow feedback loops, you work directly with me, your dedicated designer. I take only 3 projects per month to ensure quality, focus, and attention to detail. This means faster decisions, quicker feedback, and a truly collaborative process. With me, every layout, word, and interaction is built to convert visitors into customers, not just “look modern.” I combine marketing insight, UX expertise, and visual design so your site clearly communicates value, builds trust, and supports growth. You’ll get transparent communication via Slack, Loom walkthroughs, and scheduled calls, keeping you fully informed at every stage. No disappearing emails, no silent decisions — just a seamless partnership focused on results.
Do you offer payment plans?
Yes, I typically work with a 50/50 structure—50% upfront, and 50% on delivery. Custom plans can be arranged for larger projects
Do you offer payment plans?
Yes, I typically work with a 50/50 structure—50% upfront, and 50% on delivery. Custom plans can be arranged for larger projects
Can you work with existing websites or brands?
Absolutely. I can revamp existing websites, update branding, or improve user experience while keeping your current assets intact.
Do you provide ongoing support?
Yes. I offer post-launch support, website updates, and brand guidance to help you maintain consistency and performance. I also offer help with updating your website, or creating any marketing materials on an hourly basis of 70$/H
Do you provide ongoing support?
Yes. I offer post-launch support, website updates, and brand guidance to help you maintain consistency and performance. I also offer help with updating your website, or creating any marketing materials on an hourly basis of 70$/H
How do you ensure the project aligns with our goals?
Every project starts with a discovery phase: understanding your audience, business goals, and brand personality. From wireframes to final design, you’re involved at every stage to ensure alignment with your vision and strategy.
What tools are you using to create a website?
I use Figma to design your website and Webflow & Framer to build and host it. Webflow is a powerful platform that enables modern, high-performance websites optimized for speed and SEO, with a highly flexible CMS (and much more). Monthly Webflow costs depend on the selected features and are very reasonable.
What tools you use for website?
I use Figma to design your website and Webflow & Framer to build and host it. Webflow is a powerful platform that enables modern, high-performance websites optimized for speed and SEO, with a highly flexible CMS (and much more). Monthly Webflow costs depend on the selected features and are very reasonable.
Your website exists.
Your brand looks decent.
But neither is actually doing the selling
In B2B, unclear positioning and weak visuals quietly kill deals before they even start, through hesitation, lost trust, and founders who still explain their product on every call.
I'm Bogdan. I got into this because I kept seeing the same thing, great products, terrible websites, and founders explaining themselves on every single sales call. I fix that. I figure out what's broken, why people aren't converting, and build a website and brand that does selling for you.
years of experience designing for complex B2B SaaS products
successful projects across AI, data, fintech, martech, and developer tools
on-time delivery, trusted by fast-moving startup and growth teams
projects across web, brand and marketing projects across web, brand and marketing
All
Branding
Websites
Marketing
Bloc
Branding
Brand identity for a security tool that has the challenge to try to not look like one.
10kc
Website
Strengthened brand credibility and trust through a more structured layout, refined visual hierarchy, and clearer social proof, resulting in a noticeable increase in demo requests.
paylab
Website
34% more qualified inbound demos, bounce rate dropped from 40% to 24%, and 2 Tier-1 partnerships closed within 60 days of launch.
lightcast
Branding
Strengthened brand credibility and perceived value, supporting higher-ticket sales and enterprise positioning.
knock ai
Marketing
Ads, Video Storyboards, E-Books, E-Mail Newsletter Design
tofu
Branding
Created a recognizable and ownable visual system that improved brand recall and reduced competitive sameness.
Harry & Larry
Branding
Built a brand name and label design that captured the founders’ story and translated it into a recognizable identity.
rally
Website
Improved decision-making efficiency, contributing to a 32% reduction in manual data-processing time and a 24% increase in workflow completion speed.
brella
Marketing
Sales Deck
mdclarity
Marketing
Ads, Social Assets
peerlogic
Website
Achieved a 29% decrease in homepage bounce rate through clearer positioning and improved UX writing.
WEB dESIGN & dEVELOPMENT
$5K - $10K
4-8 Weeks delivery
*7 Days Money back
Help with Writing Conversion Copy
Clear, Conversion-Focused Web Design
Webflow & Framer Development
Optimized Performance, AI SEO
Smooth Handoff & thorough education
2 Week of FREE Post-Launch Support
brand identity
$4K - $8K
4-6 Weeks delivery
*7 Days Money back
Foundational Brand strategy
Logo System & Key Visual
Defined Color Palette & Typography
Photography, Illustrations (If needed)
Brand Guidelines
Smooth Handoff & thorough education
Marketing Templates (Up to 3)
2 Week of FREE Post-Launch Support
day-to-day design support
$70/H
Timeline Upon Agreement
Foundational Brand strategy
Logo System & Key Visual
Defined Color Palette & Typography
Photography, Illustrations (If needed)
Brand Guidelines
Smooth Handoff & thorough education
Marketing Templates (Up to 3)
2 Week of FREE Post-Launch Support
my process
Timelines reflect my working time. Each step includes a feedback round, so total project duration depends on how quickly we move together.
website (Design + Development)
01
questionnaire & Discovery Call (3 Days)
We start by getting clear on your goals, current site, and what's not working. No assumptions, just the right foundation before anything is built.
02
UX Writing / Copywriting (1-2 week)
If you have copy, I review and sharpen it. If you don't, I write it structured around your messaging, audience, and conversion goals. Because design can't save weak copy.
03
Home Page Wireframe (1 Week)
Before any visuals, we map out how your home page flows. A wireframe keeps focus on structure and logic so we solve the right problems first.
04
Sub-Pages Wireframes (1-2 Weeks)
Once the homepage flow is clear, we extend the same logic to sub-pages, delivered in batches based on complexity, so nothing gets missed.
05
Home Page Design Concept (1 Week)
A polished desktop and mobile design for your homepage, where first impressions are made and leads either stay or leave.
06
Inner Pages Design Concepts (1-2 Weeks)
The same level of quality carried across every page. Consistency is what builds trust and trust is what converts.
07
Development (1-3 Weeks)
Your approved design, built in Webflow, clean, responsive, and ready to scale. No shortcuts, no template hacks.
08
SEO setup, analytics, pre-launch checklist, and a walkthrough so your team can manage the site confidently from day one.
Launch & Education (3 days)
09
post launch 2 week free support
I stay available after launch for questions, tweaks, and anything that needs adjusting so the handoff is smooth, not stressful.
brand identity
01
brand strategy workshop (1 week)
Before anything is designed, we align on what your brand needs to say and to whom. This is what separates a brand that performs from one that just looks good.
02
Moodboard (1 week)
I explore 2–3 visual directions that translate your strategy into a tangible feel, typography, color, and tone. You pick what resonates before we commit to anything.
03
One strong, fully developed concept based on everything we've aligned on. No guessing, no random directions, just a clear visual identity rooted in your positioning.
Creative concept exploration (1 week)
04
2-3 templates for assets of your choice (1 week)
You pick the formats your team uses most. I build ready-to-use templates so new materials get created fast, and always look on-brand.
05
Brand Guidelines (1 week)
A practical reference document covering logo usage, colors, typography, and visual rules. Everything your team needs to stay consistent without coming back to you every time.
06
post launch 2 week free support
Once everything is live, I stay available for questions, small adjustments, and rollout support, so nothing gets stuck after handoff.
Answers to the most common questions
What industries you work with?
I primarily work with SaaS, B2B, and tech companies, as well as service businesses looking to stand out in competitive markets. I take on projects where design can drive measurable results, not just aesthetics.
How do I get started with you?
Click "Book a Consultation" and book a time with me where we can go in detail about your needs and whether or not I can help. P.s no selling, i hate that bullshit. Would be a genuine call.
How you manage communication?
I believe strong communication is key to a successful design process, especially for complex SaaS products. You’ll work directly with me. No middlemen, no bottlenecks,so feedback is fast, decisions are quicker, and collaboration is smooth. I use Slack for daily updates, Loom videos for visual walkthroughs, and schedule regular calls to discuss milestones and next steps. This keeps you fully informed, aligned, and in control without slowing down the project.
What makes you different?
Unlike agencies with layers of middlemen and slow feedback loops, you work directly with me, your dedicated designer. I take only 3 projects per month to ensure quality, focus, and attention to detail. This means faster decisions, quicker feedback, and a truly collaborative process. With me, every layout, word, and interaction is built to convert visitors into customers, not just “look modern.” I combine marketing insight, UX expertise, and visual design so your site clearly communicates value, builds trust, and supports growth. You’ll get transparent communication via Slack, Loom walkthroughs, and scheduled calls, keeping you fully informed at every stage. No disappearing emails, no silent decisions — just a seamless partnership focused on results.
Do you offer payment plans?
Yes, I typically work with a 50/50 structure—50% upfront, and 50% on delivery. Custom plans can be arranged for larger projects
Do you provide ongoing support?
Yes. I offer post-launch support, website updates, and brand guidance to help you maintain consistency and performance. I also offer help with updating your website, or creating any marketing materials on an hourly basis of 70$/H
What tools you use for website?
I use Figma to design your website and Webflow & Framer to build and host it. Webflow is a powerful platform that enables modern, high-performance websites optimized for speed and SEO, with a highly flexible CMS (and much more). Monthly Webflow costs depend on the selected features and are very reasonable.
"Bogdan is an exceptional designer who brings both creativity and strategy to every project. In just 6 months at Kallan & Co, he delivered standout brand and graphic design work across diverse projects"
Andre Bardy
Managing Director
“Bogdan made the entire process feel effortless. He listened, adapted, and delivered a site that completely exceeded our expectations.”
Sophie Allen
Founder
"Working with Dan transformed our business. In just 6 weeks, his website design increased our lead inquiries by 40%, the process was seamless."
Gregory Potemshuk
Founder
"What stood out is that he’s not just a designer, he thinks about how everything communicates. The final result is polished, intentional, and credible."
Anthony Yap
Marketing Director