To craft an identity that embodies freedom and an easygoing spirit, setting it apart from competitors while appealing not only to the primary target audience of men aged 18-25 but also to a secondary audience of men aged 28-35.
Objective
New beer brand that is owned by two brothers with the goal to inspire people to take life easy and have fun.
About
Harry & Larry
Naming, Label, Personal 2023
Easy to remember naming
The name and overall identity are inspired by the TV series Beavis and Butt-Head—two rebellious brothers who engage in mischief. This perfectly aligns with the vibe and spirit that the two owner brothers aim to create.
For the name, I've selected the brothers' names, which are unique within the beverage industry, trademarkable, and most importantly, easy to pronounce and remember.
For the name, I've selected the brothers' names, which are unique within the beverage industry, trademarkable, and most importantly, easy to pronounce and remember.
Visual style
The brand's visual style revolves around illustrations, which are the core element of its identity. Each flavor features a unique illustration that aligns with its distinct name.
The illustrations are intentionally crafted in a sketchy, comic-like style to evoke a personal, rebellious, and free-spirited vibe.
The illustrations are intentionally crafted in a sketchy, comic-like style to evoke a personal, rebellious, and free-spirited vibe.
Interactive can label
The brand will not only be sold in bottles but also in cans. I decided to make the cans more interactive and even collectible. The concept is to place one face on one can and another on the next, creating a visually engaging effect.
This approach will not only draw attention on the shelves but also become a collectible item for home decor and a shareable element on social media. Ultimately, we're not just aiming to sell on shelves, but to leverage every marketing opportunity.
This approach will not only draw attention on the shelves but also become a collectible item for home decor and a shareable element on social media. Ultimately, we're not just aiming to sell on shelves, but to leverage every marketing opportunity.
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