Create marketing materials that feel authentic and compassionate, conveying empathy while maintaining a high-tech and modern aesthetic.
Objective
Moonas is a Bluetooth sleeping mask, and my primary responsibilities included creating static image ads, UGC content, and email newsletters.
About
Moonas sleep
Social Media Ads, UGC Video
facebook ads
I created both 9:16 and 1:1 ads, each exploring different marketing angles for testing. The text was kept casual yet compassionate, striking a balance between approachable and considerate.
email newsletter
For the email newsletter, I created three main flows: the welcome message, abandoned cart reminder, and thank you message. These are designed to ensure we engage customers at every step and maximize sales for Moonas.
ugc video content
Video ads naturally convert better than static ones, which is why we wanted to test them as well. At the start, we created three different creatives, each with a unique angle and approach, to monitor their performance.
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