Website & Brand design That Converts SaaS Visitors into Customers
I help SaaS founders and marketing teams turn complex products into clear, credible websites that build trust, support sales, and convert demo traffic into revenue, instead of just “looking modern.”
7+
years of experience designing for complex B2B SaaS products
60+
successful projects across AI, data, fintech, martech, and developer tools
100%
on-time delivery, trusted by fast-moving startup and growth teams
Collaboration That Actually Feels Like a Partnership
No disappearing and silent decisions. You’re involved from first ideas to final launch.
Design Informed by Marketing, Not Just “Taste”
With a marketing background, every layout, word, and interaction is built to convert, and build trust.
Where Creativity Meets Functionality
I design experiences that look modern, feel effortless, load fast, and work flawlessly across devices.
ABOUT
Struggling to stand out in a crowded market?
Your website works. Your brand looks fine. But if it doesn’t clearly communicate value, build trust quickly, or support growth, it’s holding your business back. This is common in B2B SaaS with complex products, long sales cycles, or technical buyers.
I’m Bogdan, a Brand & Web Designer helping SaaS teams turn complexity into clarity. I work at the intersection of positioning, brand, and conversion-focused web design, creating websites that support marketing, sales, and growth — not just aesthetics.
Improved decision-making efficiency for finance teams, contributing to a 32% reduction in manual data-processing time and a 24% increase in workflow completion speed.
Strengthened brand credibility and trust through a more structured layout, refined visual hierarchy, and clearer social proof, resulting in a noticeable increase in demo requests.
I create two moodboards for you to choose from, each reflecting your brand’s essence through colors, typography, and imagery. Plus, I conduct a market analysis to ensure your brand stands out and resonates with your target audience.
Moodboard
3-5 days
After finalizing the brand book, I provide a seamless handover, delivering all assets and guidelines in organized files, ensuring your team can easily implement the brand across all touchpoints.
Handover
1-2 days
I offer additional support to create a set of ads or any other marketing materials you need, ensuring they align with your brand identity and drive effective engagement across all platforms.
Support
N days
After finalising Design Concept I’ll create a brand book that outlines logo usage, color palette, typography, and any other necessary elements, ensuring consistency across all platforms and materials for you to use in the future.
Brand Book
5-7 days
Once you've selected a moodboard, I’ll use it as a foundation to create your complete brand identity, including logo design, color palette, typography, and visual examples of how your identity could be used.
Design Concept
5-10 days
Briefing
1-2 days
You fill out the brief. We arrange a call, make adjustments and clarifications. After the call, I update out the brief and send it to you by mail to agree upon.
I conduct thorough quality checks to ensure everything functions as expected. After approval, I launch the site and provide training on how to manage and update the site, ensuring you feel confident with your new platform.
Final QC / Launch
2-5 days
In the Development phase, I turn the approved design into a fully functional website, coding it for responsiveness, performance, and SEO optimization. I ensure all features work seamlessly and the site is ready for launch.
Development
10-30 days
I start with the Home Page Design to establish the brand’s tone and layout. Once approved, I can apply the design style consistently across the rest of the site.
Design R1
In the Mobile Adaptation phase, I optimize the design for mobile devices, ensuring a responsive layout, fast loading times, and a smooth user experience across all screen sizes.
Mobile
5-10 days
5-7 days
In the Wireframe phase, I create low-fidelity layouts to define the website's structure and functionality, ensuring a user-friendly experience and clear content flow before moving on to the visual design.
Wireframes
5-10 days
I apply the approved home page style to the rest of the site, ensuring consistent design and a seamless user experience across all pages.
Design R2
5-15 days
In the Detailed Sitemap with Refined Copy phase, I expand the initial outline with the actual text for each page, ensuring content is well-organized and ready for design and development.
Detailed Sitemap
5-10 days
In the Sitemap & Competitor Analysis phase, I study competitors' websites to identify opportunities and create a clear sitemap for efficient navigation and user experience. This lays the foundation for the design and development.
Sitemap
3-5 days
Briefing
1-2 days
You fill out the brief. We arrange a call, make adjustments and clarifications. After the call, I update out the brief and send it to you by mail to agree upon.
I primarily work with SaaS, B2B, and tech companies, as well as service businesses looking to stand out in competitive markets. I take on projects where design can drive measurable results, not just aesthetics.
Click Start a Project, fill out a short form, and I’ll review your needs. If we’re a good fit and I have availability, I’ll get back to you within 12 hours to set up a free intro call to discuss your project in more detail.
Project timelines depend on scope. Typically, a landing page takes 1–2 weeks, a corporate website takes 2–6 weeks, and a brand identity project takes 2–6 weeks. But please keep in mind that it varies.
Absolutely. I can revamp existing websites, update branding, or improve user experience while keeping your current assets intact.
Yes. I offer post-launch support, website updates, and brand guidance to help you maintain consistency and performance. I also offer help with updating your website, or creating any marketing materials on an hourly basis of 70$/H
Every project starts with a discovery phase: understanding your audience, business goals, and brand personality. From wireframes to final design, you’re involved at every stage to ensure alignment with your vision and strategy.
I use Figma to design your website and Webflow & Framer to build and host it. Webflow is a powerful platform that enables modern, high-performance websites optimized for speed and SEO, with a highly flexible CMS (and much more). Monthly Webflow costs depend on the selected features and are very reasonable.
"BOGDAN IS A HIGHLY SKILLED DESIGNER SPECIALIZING IN BRAND AND GRAPHIC DESIGN. IN 6 MONTHS AT KALLAN & CO, HE TACKLED DIVERSE PROJECTS, BLENDING CREATIVITY WITH A BROAD SKILLSET."
Andre Bardy
Managing Director, Kallan & Co
"WORKING WITH DAN TRANSFORMED OUR BUSINESS, HIS WEBSITE DESIGN EXCEEDED EXPECTATIONS, THE PROCESS WAS SEAMLESS, AND OUR ONLINE PRESENCE HAS NEVER BEEN STRONGER!"
Gregory Potemshuk
CPO & Founder, Lemon AI
"I CAN HONESTLY SAY I FEEL REALLY LUCKY TO HAVE WORKED WITH BOGDAN. HE’S ONE OF THOSE RARE, INSIGHTFUL DESIGNERS WHO BLEND OBJECTIVITY WITH GENUINE WARMTH."
Juan Godoy
Senior Designer
"I WAS BLOWN AWAY BY HOW DAN BROUGHT OUR VISION TO LIFE, FROM BRANDING TO THE WEBSITE, EVERYTHING ALIGNED PERFECTLY WITH OUR GOALS AND HELPED US CONNECT WITH OUR AUDIENCE LIKE NEVER BEFORE!"