Website & Brand design That Converts SaaS Visitors into Customers

No more designs that look good but fail to convert. I combine strategy, high-clarity design, and user psychology to create branding and websites that move prospects from curiosity to action.
7+
Years of Experience
60+
Successful Web & Branding Projects Delivered
100%
Of Projects Delivered On Time in the Last 12 Months
Collaboration That Actually Feels Like a Partnership
No disappearing. No black-box design.
You’re involved from first ideas to final launch - ensuring the outcome reflects your goals, not just my style.
Design Informed by Marketing, Not Just “Taste”
With a marketing background, every layout, word, and interaction is built to convert, to attract attention, build trust, and drive measurable results.
Where Creativity Meets Functionality
I design experiences that look modern, feel effortless, load fast, and work flawlessly across devices. A balance of brand expression + performance.

ABOUT

Struggling to stand out in a crowded market?

Your brand looks decent. Your website works.
But it doesn’t stand out, build trust, or convert the way it should

Feels familiar? Maybe you used a template. Maybe the last designer focused more on “pretty” than performance. Now the brand feels flat, and the website is almost invisible.

Time for a shift. I’m Bogdan, a Brand & Web Designer with 7+ years helping SaaS and B2B companies grow through design. I create brands people remember and websites that turn interest into action.

PROJECTS

MOST HIGHLIGHTED PROJECTS

Tofu

Brand Identity & Web Design for a marketing tool powered by AI

Lightcast

Brand Identity for a global leader in labor market analytics

Harry & Larry

Naming, Brand Identity, Label Design for a brewery ran by two brothers

Sekk

Label Design for a Rum company
Website for an AI platform helping finance firms automate data workflows and make faster decisions.
Website for Peerlogic, an AI-powered solution streamlining front-office operations.
Website for an AI Tool that helps to optimize your advertising campaigns
Website for AI assistance for preventing small issues in chemical plants.
Website for a company who creates sustainable and smart getaways.
Sales Deck
Banners & Email Newsletter for a Lego in Russia & Ukraine.

PROCESS

BRAND IDENTITY
WEB DESIGN
After finalizing the brand book, I provide a seamless handover, delivering all assets and guidelines in organized files, ensuring your team can easily implement the brand across all touchpoints.
Handover
1-2 days
I offer additional support to create a set of ads or any other marketing materials you need, ensuring they align with your brand identity and drive effective engagement across all platforms.
Support
N days
After finalising Design Concept I’ll create a brand book that outlines logo usage, color palette, typography, and any other necessary elements, ensuring consistency across all platforms and materials for you to use in the future.
Brand Book
5-7 days
Once you've selected a moodboard, I’ll use it as a foundation to create your complete brand identity, including logo design, color palette, typography, and visual examples of how your identity could be used.
Design Concept
5-10 days
I create two moodboards for you to choose from, each reflecting your brand’s essence through colors, typography, and imagery. Plus, I conduct a market analysis to ensure your brand stands out and resonates with your target audience.
Moodboard
3-5 days
Briefing
1-2 days
You fill out the brief. We arrange a call, make adjustments and clarifications. After the call, I update out the brief and send it to you by mail to agree upon.
I conduct thorough quality checks to ensure everything functions as expected. After approval, I launch the site and provide training on how to manage and update the site, ensuring you feel confident with your new platform.
Final QC / Launch
2-5 days
In the Development phase, I turn the approved design into a fully functional website, coding it for responsiveness, performance, and SEO optimization. I ensure all features work seamlessly and the site is ready for launch.
Development
10-30 days
I start with the Home Page Design to establish the brand’s tone and layout. Once approved, I can apply the design style consistently across the rest of the site.
Design R1
In the Mobile Adaptation phase, I optimize the design for mobile devices, ensuring a responsive layout, fast loading times, and a smooth user experience across all screen sizes.
Mobile
5-10 days
5-7 days
In the Wireframe phase, I create low-fidelity layouts to define the website's structure and functionality, ensuring a user-friendly experience and clear content flow before moving on to the visual design.
Wireframes
5-10 days
I apply the approved home page style to the rest of the site, ensuring consistent design and a seamless user experience across all pages.
Design R2
5-15 days
In the Detailed Sitemap with Refined Copy phase, I expand the initial outline with the actual text for each page, ensuring content is well-organized and ready for design and development.
Detailed Sitemap
5-10 days
In the Sitemap & Competitor Analysis phase, I study competitors' websites to identify opportunities and create a clear sitemap for efficient navigation and user experience. This lays the foundation for the design and development.
Sitemap
3-5 days
Briefing
1-2 days
You fill out the brief. We arrange a call, make adjustments and clarifications. After the call, I update out the brief and send it to you by mail to agree upon.

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