One July Slot Available — I Take Only 3 Projects Per Month to Ensure Quality

Tofu

Branding

A brand identity and website for a B2B content platform that's changing how marketing teams create and scale content. Tofu needed a brand that matched the ambition of the product, clean, functional, and distinct enough to stand out in a crowded martech space.

the challenge

Tofu came in with a logo concept they believed in: a cube but a single shape isn't a brand system. The challenge was to take that one idea and expand it into a full identity that could live across every touchpoint without feeling repetitive, while still communicating what the product is really about: making something complex feel simple.

the solution

I leaned into what was already there and gave it meaning. The cube became a Rubik's Cube, one of the most recognizable symbols of complexity, a perfect metaphor for modern marketing where everything feels like a puzzle with shifting pieces.

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Harry & Larry

Branding

Built a brand name and label design that captured the founders’ story and translated it into a recognizable identity.

One July Slot Available