One Slot Available: I Take Only 3 Projects At a Time to Ensure the Best Quality
Tofu
Tofu
Branding
A brand identity and website for a B2B content platform that's changing how marketing teams create and scale content. Tofu needed a brand that matched the ambition of the product, clean, functional, and distinct enough to stand out in a crowded martech space.
the challenge
the challenge
Tofu came in with a logo concept they believed in: a cube but a single shape isn't a brand system. The challenge was to take that one idea and expand it into a full identity that could live across every touchpoint without feeling repetitive, while still communicating what the product is really about: making something complex feel simple.
Tofu came in with a logo concept they believed in: a cube but a single shape isn't a brand system. The challenge was to take that one idea and expand it into a full identity that could live across every touchpoint without feeling repetitive, while still communicating what the product is really about: making something complex feel simple.
Tofu came in with a logo concept they believed in: a cube but a single shape isn't a brand system. The challenge was to take that one idea and expand it into a full identity that could live across every touchpoint without feeling repetitive, while still communicating what the product is really about: making something complex feel simple.
the solution
the solution
I leaned into what was already there and gave it meaning. The cube became a Rubik's Cube, one of the most recognizable symbols of complexity, a perfect metaphor for modern marketing where everything feels like a puzzle with shifting pieces.
I leaned into what was already there and gave it meaning. The cube became a Rubik's Cube, one of the most recognizable symbols of complexity, a perfect metaphor for modern marketing where everything feels like a puzzle with shifting pieces.
I leaned into what was already there and gave it meaning. The cube became a Rubik's Cube, one of the most recognizable symbols of complexity, a perfect metaphor for modern marketing where everything feels like a puzzle with shifting pieces.
next project
next project
Harry & Larry
Branding
Built a brand name and label design that captured the founders’ story and translated it into a recognizable identity.
See What's Actually Possible For Your Brand
30 minutes to map your project, your budget, and your timeline so you leave knowing exactly what this would take.
One Slot Available: I Take Only 3 Projects At a Time to Ensure the Best Quality
One Slot Available
spend less time on spend.
of HR leaders say their tools still can't keep up with headcount growth
of HR leaders say their tools still can't keep up with headcount growth
See What's Actually Possible For Your Brand
30 minutes to map your project, your budget, and your timeline so you leave knowing exactly what this would take.
spend less time on spend.
of HR leaders say their tools still can't keep up with headcount growth
of HR leaders say their tools still can't keep up with headcount growth
See What's Actually Possible For Your Brand
30 minutes to map your project, your budget, and your timeline so you leave knowing exactly what this would take.