One July Slot Available — I Take Only 3 Projects Per Month to Ensure Quality
harry & Larry
harry & Larry
Branding
A naming and label design for a new beer brand built around one simple idea: take it easy and have fun. Two brothers, one brand, and a brief to stand out on shelf while feeling nothing like the competition.
Easy to remember naming
Easy to remember naming
The name came from two places at once, the founders themselves and the spirit of two fictional brothers who never took anything too seriously. Harry & Larry is built from the founders' own names, but carries the same irreverent, easygoing energy as Beavis and Butt-Head. Distinctive in the category, easy to say, easy to remember, and actually ownable.
The name came from two places at once, the founders themselves and the spirit of two fictional brothers who never took anything too seriously. Harry & Larry is built from the founders' own names, but carries the same irreverent, easygoing energy as Beavis and Butt-Head. Distinctive in the category, easy to say, easy to remember, and actually ownable.
The name came from two places at once, the founders themselves and the spirit of two fictional brothers who never took anything too seriously. Harry & Larry is built from the founders' own names, but carries the same irreverent, easygoing energy as Beavis and Butt-Head. Distinctive in the category, easy to say, easy to remember, and actually ownable.
visual style
visual style
Illustrations do all the heavy lifting visually. Each flavor gets its own character, a unique sketch that reflects the name and personality of that specific drink. The style is intentionally rough and comic-inspired, loose enough to feel personal, rebellious enough to feel like it means it.
Illustrations do all the heavy lifting visually. Each flavor gets its own character, a unique sketch that reflects the name and personality of that specific drink. The style is intentionally rough and comic-inspired, loose enough to feel personal, rebellious enough to feel like it means it.
Illustrations do all the heavy lifting visually. Each flavor gets its own character, a unique sketch that reflects the name and personality of that specific drink. The style is intentionally rough and comic-inspired, loose enough to feel personal, rebellious enough to feel like it means it.
interactive can label
interactive can label
The cans go one step further. Each one features half of a face the other half lives on the next can in the lineup, so they only make sense together. It turns a single purchase into a reason to grab another, creates instant shelf impact, and makes the packaging something people actually want to keep and share. The label becomes a marketing touchpoint that works long after the drink is gone.
The cans go one step further. Each one features half of a face the other half lives on the next can in the lineup, so they only make sense together. It turns a single purchase into a reason to grab another, creates instant shelf impact, and makes the packaging something people actually want to keep and share. The label becomes a marketing touchpoint that works long after the drink is gone.
The cans go one step further. Each one features half of a face the other half lives on the next can in the lineup, so they only make sense together. It turns a single purchase into a reason to grab another, creates instant shelf impact, and makes the packaging something people actually want to keep and share. The label becomes a marketing touchpoint that works long after the drink is gone.
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Bloc
Branding
Brand identity for a security tool that has the challenge to try to not look like one.
One July Slot Available