One July Slot Available — I Take Only 3 Projects Per Month to Ensure Quality
lightcast
lightcast
Branding
A brand identity for a 20-year-old labor market data company stepping into a new chapter, without losing the credibility they'd spent two decades building. Lightcast needed to feel bright and optimistic, humble yet impactful, the kind of partner that drives real economic change without making it about themselves.
A brand identity for a 20-year-old labor market data company stepping into a new chapter, without losing the credibility they'd spent two decades building. Lightcast needed to feel bright and optimistic, humble yet impactful, the kind of partner that drives real economic change without making it about themselves.
the concept
the concept
The logo started with one idea: partnership. Two interlocking polygons, named the Tessell after their tessellated pattern. One shape reaching higher than the other, a quiet nod to the upward trajectory Lightcast helps its clients achieve. Simple geometry, but with a clear direction built into it.
The logo started with one idea: partnership. Two interlocking polygons, named the Tessell after their tessellated pattern. One shape reaching higher than the other, a quiet nod to the upward trajectory Lightcast helps its clients achieve. Simple geometry, but with a clear direction built into it.
The logo started with one idea: partnership. Two interlocking polygons, named the Tessell after their tessellated pattern. One shape reaching higher than the other, a quiet nod to the upward trajectory Lightcast helps its clients achieve. Simple geometry, but with a clear direction built into it.
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tofu
Branding
Created a recognizable and ownable visual system that improved brand recall and reduced competitive sameness.
One July Slot Available