One Slot Available: I Take Only 3 Projects At a Time to Ensure the Best Quality
lightcast
lightcast
Branding
A brand identity for a 20-year-old labor market data company stepping into a new chapter, without losing the credibility they'd spent two decades building. Lightcast needed to feel bright and optimistic, humble yet impactful, the kind of partner that drives real economic change without making it about themselves.
A brand identity for a 20-year-old labor market data company stepping into a new chapter, without losing the credibility they'd spent two decades building. Lightcast needed to feel bright and optimistic, humble yet impactful, the kind of partner that drives real economic change without making it about themselves.
the concept
the concept
The logo started with one idea: partnership. Two interlocking polygons, named the Tessell after their tessellated pattern. One shape reaching higher than the other, a quiet nod to the upward trajectory Lightcast helps its clients achieve. Simple geometry, but with a clear direction built into it.
The logo started with one idea: partnership. Two interlocking polygons, named the Tessell after their tessellated pattern. One shape reaching higher than the other, a quiet nod to the upward trajectory Lightcast helps its clients achieve. Simple geometry, but with a clear direction built into it.
The logo started with one idea: partnership. Two interlocking polygons, named the Tessell after their tessellated pattern. One shape reaching higher than the other, a quiet nod to the upward trajectory Lightcast helps its clients achieve. Simple geometry, but with a clear direction built into it.
next project
next project
tofu
Branding
Created a recognizable and ownable visual system that improved brand recall and reduced competitive sameness.
spend less time on spend.
of HR leaders say their tools still can't keep up with headcount growth
of HR leaders say their tools still can't keep up with headcount growth
See What's Actually Possible For Your Brand
30 minutes to map your project, your budget, and your timeline so you leave knowing exactly what this would take.
One Slot Available: I Take Only 3 Projects At a Time to Ensure the Best Quality
One Slot Available
spend less time on spend.
of HR leaders say their tools still can't keep up with headcount growth
of HR leaders say their tools still can't keep up with headcount growth
See What's Actually Possible For Your Brand
30 minutes to map your project, your budget, and your timeline so you leave knowing exactly what this would take.
See What's Actually Possible For Your Brand
30 minutes to map your project, your budget, and your timeline so you leave knowing exactly what this would take.